Mirvac Marketing Campaign
Our client, Content Intelligence Agency (CIA) worked together with Scope’s production team to produce a marketing campaign video for Mirvac’s new prestige land development, Elizabeth Hills.
To promote the first stage of the development’s precinct, The Promenade, Mirvac proposed a marketing campaign showcasing a three bedroom home, with a $15,000 complete IKEA fit -out by interior designer Tim Leveson.
Scope filmed and edited the whole two-day shoot in six segments, from the empty shell house, to buying the products at the IKEA store, to the final furnishing. The polished result produced a 2-minute and extended 6-minute video to be used by Mirvac for their future TV and online marketing.