Homework You Need To Do To Brief Your Videographer Properly
When you hire a professional videographer, you are giving them a huge responsibility. It’s their job to know all the videography tips and tricks to make your video look great. But whilst using professional video production services removes some of the responsibility from your shoulders, it doesn’t mean you should wash your hands of the process completely.
In order to have the best possible outcome for your video, you need to be able to brief your videographer properly. After all, this video needs to represent you, your company, your products and your services. So you need to have plenty of input regarding the content and style of the video.
So what do you need to think about in order to get the best out of professional video production services?
What is your goal?
A video needs to have a clear purpose. Before you can start creating a video, you need to know exactly what it is you want to achieve. Are you trying to sell a product? Are you trying to educate people about your business? Do you want to encourage people to take action in some way?
Whatever it is, you need to have a clear idea before you even think about making a video. Because if you don’t know what you want to achieve, then your video will lack direction and purpose which will then leave viewers confused or indifferent about your content.
Who are you?
Who are you as a company? What do you stand for? What is the company culture? Are you relaxed, casual, edgy, creative or quirky? Or are you more corporate, serious or formal?
Knowing exactly who you are will help make sure that your video accurately portrays your business. Customers like to feel connected to the businesses they deal with and it’s therefore important that your personality and culture is reflected in your video. Having a clear sense of who you are as a company will help make sure that the video content showcases your services and products in a way that your customers can engage with.
This will also affect the style of the video. The style, tone and pace of your video will vary depending on who you are and how you want to be portrayed. For example, a tech sales company with corporate clients may need a video that is more formal, informative and snappy. A contemporary dance collective, on the other hand, may require something more visually abstract, creative and emotive
In short, you need to know who you are before you can show who you are.
As a video production company, it’s our job to know all the videography tips and tricks. We can take care of all of the technical and logistical issues involved with the project. We can even help with brainstorming and coming up with the concept for your video.
But, in order for us to be able to create something relevant that really highlights your strengths as a business, we need your help. We need you to know who you are and what you want. Then, we can work together to create something engaging, imaginative and entertaining that we can all be truly proud of.