Why Broadcasting Your Event Is A Good Idea
We’ve talked in previous blogs about why event photography and videography is a fantastic way to promote your business as well as your event. But having a fantastic event coverage video is one thing. Broadcasting your corporate event video, on the other hand, opens up further opportunities that you might never have even thought of.
So how exactly does broadcasting your event help you? Let’s start with the basics.
What does broadcasting your event actually involve?
Broadcasting your event doesn’t have to mean getting it shown on TV (although good for you if you can get a channel or production company interested in your event). Often referred to as live-streaming, broadcasting your event basically just means making it available online to viewers in real-time.
Thanks to outlets like Facebook, Youtube, Instagram etc, it’s now easier than ever to upload parts or all of your event online for all to see.
What are the benefits of live-streaming or broadcasting your event?
Whether you choose to broadcast the key speaker’s speech or the entire event, there are many benefits to live-streaming an event.
1. It reaches a wider audience
Whether it’s venue capacity, travel issues, budget concerns or diary clashes, there are many reasons why guests might not be able to attend your event. But that doesn’t mean you can’t make sure that your message reaches them anyway.
Live-streaming your event allows people from all over the globe to tune in to your event which means that you can promote your services or products to far more people than you ever thought possible.
2. It’s not just a one-time thing
Just because you shared the footage as a live broadcast, it doesn’t mean you can’t re-use the footage over and over again in different ways. Indeed, it’s not just a one-time thing, it’s a marketing gold-mine.
For example, you can archive the entire broadcast on your website and put it up on YouTube for people to view at a later date. You can also edit the footage into shorter videos which can be shared on your social media accounts over the following months. And if you do a proper job, you’ve got your video content sorted for the rest of the year.
3. It can boost attendance
Human beings are inherently vain, so it should come as no surprise that research shows a significant increase in the attendance of an event if guests know it’s going to be broadcast or live-streamed.
But, don’t limit yourself to thinking short-term here. By live-streaming your event one year, you are creating a buzz about the event and raising its profile which means you can probably expect a higher turn-out the following year. You can also use the figures and statistics from the previous year’s broadcast to sell tickets for the next one.
4. You can actually make money from live-streaming
Although the above benefits speak for themselves, it’s also worth noting that you could also turn your broadcast into another revenue stream. Whether you charge people a small fee to watch or get sponsors on board to advertise during the live-stream, your broadcast can pay for itself and then some!
Ready to give it a go?
If you’ve got an upcoming event and are considering broadcasting a live-stream, get in touch with Scope Productions today. Our team of experts can help make sure that everything goes off without a hitch so that you can sit back, relax and reap the benefits!