Why & How Of Event Video Coverage
Hosting an event is a fantastic opportunity to elevate and develop your business. But in today’s social-media-obsessed climate, throwing the event is only half the battle. If there’s no event coverage video plastered across your media channels, your event may as well not have happened at all!
Engaging videos of your event will not only help showcase the event itself but it can also be used to promote your business and boost sales, fundraising or attendance for your next event. But what if you’re not an expert in event video production? How can you make sure that your video highlights all the best elements of your event as well as your overall business?
Plan Ahead
Though you may catch some fantastic and spontaneous moments by just taking a camera around on the night, this is not the way to get the most out of your event or your video coverage. Your video should highlight the very best of your event and in order to do this, you really need to plan in advance.
Of course, the content and style of your video will depend entirely on the type of business you have, what kind of event it is and what you intend to do with the video afterwards. But generally speaking, there are some major things you should decide beforehand in order to make the most of your time and resources.
For example, what length will your video be? What part of the event is most important to showcase? And which guests you want to hear from? Once you’ve decided on all of this, create a list of filming locations and times according to your event schedule. This will make sure you capture all the essential moments and then those spontaneous moments can just be the cherry on top!
Get the right equipment
This again depends entirely on how you want your video to look. For example, if you want a fast and slick video with multiple angle coverage, then you’ll need several cameras and camera operators to capture it.
Remember that event filming by its nature has to happen in real time. There is no huge film crew on hand to perform several takes until you get the shot that you want. In order to capture things as they happen, from multiple angles, perhaps in multiple locations simultaneously, you will need several cameras and operators.
Another thing to think about from an equipment perspective is sound and lighting. Remember that your event is likely to be noisy in all sorts of different ways and therefore if you want to capture any dialogue or conduct any interviews, you will need the right sound equipment to get the right quality. The same goes for lighting too. What works well for a live event may not necessarily work as well on camera so be sure have the right equipment to combat this and to showcase your event in the very best light (literally).
Get professional help
Whatever kind of business you run, chances are you are not a professional videographer. So why punish yourself by trying to do it all yourself? Give your video the best possible chance at success by hiring professionals who specialise in event video production in Sydney.
When you hire professional event video producers, you can rest assured that they know exactly what equipment to use and how to make your event shine on camera. They will take the pressure off you and free up your time for enjoying your event and schmoozing with future clients.