The LeadSmart program is a NSW Government awareness initiative that aims to reduce lead exposure and protect children’s health in the historic mining city of Broken Hill. As a lead-mining area, it suffers from contamination by dust, soil, dirt, and rainwater. Lead Smart aims to raise awareness of simple actions everyone can take to protect against the dangers of lead exposure.
Scope Productions was commissioned to create a powerful educational video that was accessible to a multicultural audience, contextual to the city and its history, and highly engaging to drive traction for the program.
The timeline for this multi-stakeholder project was seven days on-site. Over the week we spent in Broken Hill, Scope produced, directed, filmed, and provided lighting and sound crew for four television advertisements. These advertisements were filmed in the area, working with local talent.
In the weeks after this trip, Scope edited the material into a community-focused product for broadcast on local terrestrial TV feeds.
We are proud to have been part of such an important initiative.
