Scope Productions was engaged by Niche Marketing Group, on behalf of Care Pharmaceuticals, to bring Fess’s winter campaign to life through a fully animated explainer advert. The commission was to turn nasal health – an unglamorous but universal winter problem – into something engaging and easy to understand.
The advert takes viewers inside the nose itself, using animation to visualise how a healthy nasal passage works: producing roughly a litre of mucus a day, with tiny hairs called cilia moving it – and trapped particles – safely through to the throat. It’s a simple, science-backed explanation, but one that would be hard to show with live action alone.
From there, the story turns to the problem every viewer recognises: a blocked nose in winter, where thickened mucus stops the cilia from doing their job. Fess is introduced as the solution — a natural, non-medicated saline spray that clears the buildup and restores the nose to full function, shown clearly through the same animated ‘inside the nose’ visual world established earlier.
Playful without losing credibility, the tone stays light – from the cheeky “uh-oh, they look nasty” opening to the friendly “go on, get out of here” send-off – while still landing the core health message clearly.
The result is a fully animated campaign that makes a simple health product easy to understand, memorable, and impossible to confuse with the competition.
