Scope Productions was engaged to produce a corporate brand video for Seagrass Hospitality Group, a film built to sell the scale, prestige and story behind Australia’s leading steakhouse portfolio.
The video positions Seagrass as the crown of Australia’s steakhouse industry: a group of 19 high-end restaurants across multiple countries, spanning celebrated brands including Six Head, The Meat and Wine Co., and Hunter & Barrel. Rather than simply list locations, the film builds a narrative around what ties them together, an ethos that heroes people, provenance and profitability in equal measure.
Sweeping visuals of opulent, immersive venues are matched with a confident, polished script that speaks to world-class produce, award-winning chefs and a guest experience designed to keep diners coming back. The film also puts people at the centre of the Seagrass story, a 1,300-strong team spanning chefs, providores, waitstaff and management, underpinned by a culture of collaboration that grows alongside the business.
Provenance runs through every frame, too, with a clear commitment to partnering with Australia’s best cattle producers and seafood providores, and sourcing seasonal produce sustainably and ethically.
The result is a corporate film with the same polish and prestige as the restaurants it represents, and a story of scale, quality and people, built to impress whoever is watching.
